
Welcome to F ONLINE
F ONLINE EOOD was established in 2020 in Plovdiv, Bulgaria as a tech provider specialized in development of web-based business tools mainly for e-commerce. We build simple, secure solutions to make ad management easier, empower businesses to make smarter decisions, and help them grow their online presence efficiently.
Our tools provide clear insights into ad performance and business metrics, allowing companies to optimize their strategies and reach more customers effectively. Check out some of our latest projects.
Control Task Layer (CTL)

Our platform is a web-based tool that helps e-commerce businesses track ad performance. It pulls ad spend data from Meta and Google to show metrics like website visits, add-to-cart events, checkouts, ad spend, ROAS, and CPC in one place. Clients log into the platform, go to Ad Insights, and pick a time period to view their data. This makes tracking easier and helps businesses make better ad decisions. We use Meta and Google data only for client services, keeping it secure and private, following all platform rules.
Interested? Drop us a line via the contact form below.
ICML Editor

ICML Editor is a free tool to edit ICML files, useful for translating InDesign (INDD) documents. Export text from an INDD document to ICML format, open the ICML file in ICML Editor, make changes, and export back to ICML. Place the edited ICML file back into the INDD document to keep all formatting intact.